When designing the individual posts, stay true to your brand aesthetic. When we planned our redesign, we focused on providing more variety within our posts, a unity in aesthetics and repetition in our posting which helps us schedule quality posts on a consistent basis. We noticed we were posting mostly about blog content, completed projects and office updates. Start by thinking about the type of content that you already feature on your account. Not to mention, creating a concrete plan for your Instagram account will save you a ton of time and stress down the road. Design the elementsīy intentionally and precisely planning your Instagram content, you can create a captivating grid that looks just as good in your audience’s feed as it does as when viewing your profile. Here are a few tips to up your Instagram grid game, along with some perspectives to consider before your next post. Are there accounts you love on Instagram for this exact reason? Users of the visual-first social media are attracted to profiles that can create a unique and consistent look with a curated grid. We aim to provide our audience with valuable content in every single post and “row” while achieving a cohesive brand image for our profile as a whole. That’s exactly what we’re doing here at Parkway. Instagram users have started to manipulate their profiles (or “grid”), no longer just focusing on their individual posts. Keeping a captive audience is essential while showcasing your business’ unique facets and services.

Using the platform to advertise your business or services is a totally different undertaking. Combine the photo-intensive social media platform with today’s ever-evolving smartphone cameras, and it’s a match made in heaven.

While Facebook, Snapchat and Tik Tok have pigeonholed themselves into specific age demographics, Instagram has adapted to the changing times, appealing to a wide range of ages. It’s no secret that our favorite social media platform at Parkway is Instagram.

Aesthetic instagram grid layout